Grun Berlin
Art Direction
2022
Services
- Art Direction
- Photography Direction
- Packaging
Location
- Berlin
Art direction for an urban farm growing produce in converted bunkers beneath the city. The brief was to photograph the harvest as though it had never seen daylight.
Dark backgrounds, a single edge of light on each stem and leaf, and nothing else. The imagery runs across packaging, the weekly subscription box and a seasonal almanac.
6
Weeks underground
48
Still lifes
0
Repositioned subjects
4
Seasons documented
Production Notes
Shot inside the growing tunnels using only the farm's own lighting rigs. The team worked in near silence between harvests so nothing moved during the long exposures.
No produce was styled or repositioned. Every plant was photographed exactly where it grew, still attached to the vine.
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