Smiling man in a cream corduroy cap and silver chain against a warm orange backdrop

Maison Kuro

Brand Identity

2025

Services

  • Art Direction
  • Brand Identity
  • Photography Direction

Location

  • Paris

Identity and campaign for a Parisian streetwear label that wanted warmth in a market full of cold minimalism. Gold chains, corduroy and black cotton set the material language.

The shoot ran across two evenings in borrowed apartments and rooftops, using nothing but available light and whatever the talent walked in wearing.

Three friends in gold chains leaning over a print, one inspecting it with a magnifying glass

2

Evening shoots

84

Selects from 1200

1

Stylist (none)

4

Locations

Man in a dark cap and brown overshirt checking his phone beside a clothing rail backstage
Man in a rust corduroy cap caught in low sun, sitting in a leather armchair

Production Notes

No stylist on set. The talent dressed themselves and we shot what felt right. Most of the final selects came from the moments between setups when nobody was paying attention.

Colour grading was done to match the warmth of the tungsten bulbs in the apartment. Nothing was cooled down or corrected toward neutral.

Man in a black cap and white turtleneck smiling backstage as a crew member works behind him

Next Project

Terre Rouge